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JASON CERCONE

Join Mickey Anderson on the "Hustle Less, Profit More" podcast, where B2B business owners discover practical strategies for growth and efficiency.

Each episode delivers actionable marketing tactics, insightful business strategies, and real-world case studies. Learn how to build a powerhouse marketing department, leverage AI, and optimize operations.

Follow now for weekly episodes packed with tips to help you hustle less and profit more!

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"I love the way Mickey guides the conversations. In preparing to be interviewed on her show I listen to several episodes and I’ve been hooked ever since!"

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The Power of Purpose: RJ Grimshaw's Key to Profitable Business Management

December 01, 20233 min read

In a world where hustle is often glorified, one entrepreneur dared to challenge the status quo. RJ Grimshaw, a man who discovered his passion for business at a young age, embarked on a journey that would defy all expectations. Little did he know, his path would take an unexpected twist, leading him to uncover the hidden myths that hinder growth and success. Prepare to be enlightened as RJ shares his remarkable story, revealing the secrets that will transform your business into a profitable powerhouse. Get ready to break free from the chains of conventional wisdom and step into a world of unlimited possibilities.

The days are long but the years are short. - RJ Grimshaw

In this episode, you will be able to:

  • Bust the myths that are hindering your business growth and management success.

  • Build a brand that stands out and captures the hearts of your target audience.

  • Gain clarity and create a strategic direction that propels your business towards long-term success.

  • Discover the power of saying no and how it can help you prioritize and achieve your business goals.

  • Unlock the entrepreneurial mindset within your corporate environment to foster innovation and drive growth.

My special guest is RJ Grimshaw

RJ Grimshaw is an accomplished entrepreneur and business leader, currently serving as the CEO and president of Unify Equipment Finance, a highly successful company valued at over $100 million. With a diverse background in various industries including hospitality, apparel, finance, and automotive, RJ has built a solid foundation of knowledge and experience in business growth and management. Coming from a family of entrepreneurs, he had the unique opportunity to learn from his father, who owned multiple thriving businesses. RJ's track record of success includes founding and growing his own companies, as well as being a respected speaker, educator, and author in the business community. In his interview on the Hustle Less Profit More podcast, RJ shares his insights and debunks common myths about scaling businesses, providing practical strategies for increasing revenue and cash flow. Tune in to gain valuable advice from RJ Grimshaw and take your business to new heights.

The key moments in this episode are:

00:00:00 - The Challenge of Trying to Do It All

00:00:34 - The Secret Desire to Stop Hustling

00:01:06 - RJ Grimshaw's Background and Experience

00:04:24 - The Importance of Branding and Becoming Known

00:08:27 - The Need for Strategy and Systems to Scale

00:13:35 - Helping Customers and Fine-Tuning the Go-To-Market Strategy

00:14:46 - Pivoting During COVID-19

00:16:25 - Importance of Vision and KPIs

00:17:10 - Putting Strategic Time on the Calendar

00:19:17 - Entrepreneurship within Corporate America

00:27:43 - Importance of Adaptability

00:28:02 - Self-Reflection and Personal Growth

00:28:44 - Strategic Growth vs. Adding More Crews

00:30:39 - Hiring an Entrepreneur for Revenue Generation

00:34:59 - Importance of SOPs and Culture

Word of mouth is the greatest advertisement anyone can possibly have. - RJ Grimshaw

Visit rjgrimshaw.com to learn more about the ABLE operating system: Fix and grow your business with our proprietary (ABLE) operating system. The playbook that ANALYZES then provides a BLUEPRINT to LEVERAGE and EXECUTE. This is the same operating system used by 100+ companies.

Find RJ Grimshaw Online:

Website: https://rjgrimshaw.com/

Instagram: https://www.instagram.com/rj_grimshaw/

Facebook: https://www.facebook.com/rj.grimshaw

LinkedIn: https://www.linkedin.com/in/rjgrimshaw/

YouTube: https://www.youtube.com/user/rjgsti/videos

Content At Scale

RJ GrimshawHustle Less Profit MoreMickey AndersonHey Mickey Anderson

RJ Grimshaw

RJ Grimshaw is an accomplished entrepreneur and business leader, currently serving as the CEO and president of Unify Equipment Finance, a highly successful company valued at over $100 million. With a diverse background in various industries including hospitality, apparel, finance, and automotive, RJ has built a solid foundation of knowledge and experience in business growth and management.

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